Friday, 30 August 2013

Styleista Fall/Winter Promotion

Book a Wardrobe Edit and get One Hour of Personal Shopping FREE

At Styleista a huge part of our business is helping people edit and re-build their wardrobes to suit their lifestyle, needs and budget. What you get on top of that is customized style guidance. Many people when asked what their 'personal style' is, are unsure.

'Fashions fade, style is eternal' ~ Yves Saint Laurent

We are here to help you either discover or elevate your personal style so that you can get dressed effortless everyday feeling fabulous and looking chic.


Book a Complimentary Consultation with one of us at Styleista. Take a few minutes to sit down and discuss your concerns with your current wardrobe and the direction you would like to take going forward.

Book a Wardrobe Edit and receive ONE HOUR of Personal Shopping FREE (value $100, min. 2 hours) 

Both Phaedra and Brenna have diverse backgrounds in the fashion industry. Click HERE for a mini bio on each Styleista stylist.

To contact us today click HERE. We look forward to working with you!

~ Phaedra & Brenna

Wednesday, 28 August 2013

Summer Skirts ~ Styleista Style

Last week Phaedra and I attended the Holt Renfrew Fall trends fashion show with Lisa Tant. 
With out planning we both ended up in knee length neutral skirts with statement necklaces and a pop of bright color. 
Here is what we wore.

top: J. Crew | skirt: Prada from Holt Renfrew | shoes: J. Crew | necklaces: J. Crew

top: Aritzia | skirt: Joe Fresh | shoes: Rosegold from Holt Renfrew | clutch: Zara | necklace: Cara NY from HR2

Get the look

Monday, 26 August 2013

VMA's 2013 - Things That Make You Go...Hmmmmm?

The Video Music Awards went down last night in New York City and I woke up this morning with a bad impression of the whole thing overall. 

Yes, it is pop culture and yes there needs to be exciting and new content to keep the audience interested and engaged but NO we do not need to be exposed to crappy lip syncing, simply bad choreography and horrid performance outfits! 

Please see below for my top 3 moments that got my attention

#1 Miley Cyrus being completely talentless and has the most horrendous fashion of the year thus far - in my opinion.

This is called a 'red carpet' look?

Please, please, please put your tongue back in your mouth!
#2 Lady Gaga's performance outfit which ends up being her, sit down and watch the show outfit?

Even for Gaga this is bad! 

Far right...she is still in the shell swimsuit. Why?

#3 The fact that Taylor Swift is still making every public event into a 'who dumped me or made me feel bad in anyway' spectacle.

As some of you may or may not know Ms. Swift was at one point dated a boy bander from the group One Direction. And when his group goes up on stage to accept an award she gets caught on camera mouthing 'Shut the F-up'. Seriously? And then, when she wins for I Knew You Were Trouble, she makes a point of calling out the person who inspired the song – “you know who you are”. Remember John Mayer and Kanye West...she is still making references to those two!

Like enough is enough....grow up and act like a lady! 

Points for good dress, hair and makeup

On a positive note...Taylor Swift did have a gorgeous dress on with great hair and makeup...10 points but minus 11 for acting like you are still in high school! Still in the negative T Swift ;) 

That is a mini version of my rant...overall I just think the comittee at the VMA's need to tighten the reigns and make a slicker, more polished show or the by 2018 its just going to be a strip show to lip-syncing "artists". 


J Crew Style Sessions

J Crew Style Sessions

J Crew hosted it first ever style sessions in Calgary, AB last Thursday at Chinook Centre and I was there as a contributing Personal Stylist where I pulled together my favourite fall looks! Attendees had the opportunity to learn how to rock the J Crew layered look and how to accessories in new and exciting ways, plus possibly be featured in the upcoming Style Guide!

What I love about J Crew is the amount of colour, print and textures that come out in every collection whether it be S/S or F/W.

Layering mixed prints with some signature bling.
Excursion Vest in Stripe $160USD and Boy shirt $89USD in polka dot.

Nothing says J Crew like the jewels!

Mixed crystal and resin stacked necklaces. Both $178USD
For more pictures and tweets follow #jcrewstylesessions on Twitter.

J Crew
Chinook Centre
Calgary, AB T2H 0K8

~ Phaedra

Saturday, 24 August 2013

Talking Trends With Lisa Tant At Holt Renfrew ~ Fall 2013

We were excited to be invited to see Lisa Tant, former Editor in Chief of Flare magazine and current Vice President Fashion Editor at Holt Renfrew, preview the Fall trends. It was a wonderful event hosted at Holts in the CORE, mingling with with Moet, catching up with our fashion friends and taking in some steller style.

Lisa's top trends for Fall/Winter 2013 were 'Coat Check' - oversized coats, 'Pretty in Punk' - leather, plaid, studs, 'Black, White & Red', 'Print Masters' - multiple prints, 'Fur Frenzy' - luxe furs, real or faux.

It was great event, an extremely well styled show and lots of fun!

Kudos to the Holts team!


Phaedra + I

Thursday, 22 August 2013

Media Blitz

Styleista: Media during Stampede 2013

Phaedra Godchild on CBC Radio
Click HERE to listen to CBC Radio

Brenna Hardy styles for Trip Styler
Click HERE to view Trip Styler

Phaedra Godchild styles for Michelle Magnan of the Calgary Herald
Click HERE to view Calgary Herald article 

Phaedra Godchild styles Noah Lehave of Elle Canada Fashion Magazine
Click HERE to view Elle article

Phaedra Godchild styles Ricky Zayshley of Avenue Magazine
Click HERE to view Avenue article

Thanks for all the support Calgary!!!

XO ~ Brenna & Phaedra

Wednesday, 21 August 2013

Silver Icing

Silver Icing Online & Retail  

Silver Icing is based out of British Columbia and is helmed by entrepreneur Christina Marcano (previous partner in Skyler Clothing). The philosophy for Silver Icing is simple "have your cake and eat it too, there is no need to sacrifice fashionability or quality for affordability" 

Why I love Silver Icing is because they have super cute clothing that is eco-conscious and affordable! My three top favourites are: the Carrie Romper (so hot), the Heidi Pant & the Stila Pant.

The Carrie Romper is currently my fav piece! I would style it with long layered necklaces, colourful wedge sandals and beach ready hair.

Carrie Romper: Wide full leg, strapless, waist defining. Made in the USA. $69.95

Heidi Pant is available for Pre-Order. I am loving these because they are comfy, casual but still on trend. Think Alexander Wang for inspiration. I would style this with a graphic t-shirt and a long cardigan for running errands.

Heidi Pant: 59% Cotton, 41% Poly. Made in the USA. $54.95

The Stila Pant is a staple pant for Fall/Winter! You can not beat the sexy skinny fit, gold hardware and zipper accents on the front pockets and at the ankle. I would style this with a chunky knit or oversized cashmere sweater and booties for the chilly seasons to come.

Stila Pant: 75% Cotton, 20% Poly, 5% Spandex. $74.95

Silver Icing is on the rise, it's a must to check out this company either on line or in the retailers that carry the brand. 

Retail Locations in Calgary, Alberta:

808-16 Ave SW 
Calgary, AB 

Something 2 Wear 
118 - 326 Aspen Glen Landing SW 
Calgary, AB 


Twitter: @silver_icing

~ Phaedra

Monday, 19 August 2013

Amanda Lindhout ~ ELLE Magazine

I dressed my good friend Amanda Lindhout in this photo for ELLE Magazine US, the September issue on stands now. She is wearing a beautiful chocolate brown leather jacket from one of my favorite designers, Mackage and they are Canadian.

Amanda is an incredible person with an amazing story to share and she does so in her book "A House In The Sky" that launches on Sept 10th. This is a must read!!! Also giving back through her The Global Enrichment Foundation that she founded months after being released.


Friday, 16 August 2013

Pops of Neon

This year summer brought back lots of neons because of the 80's and 90's trend. Many people view neons as junior or over the top but there are subtle ways to pull off pops of neon and make it look sophisticated.

1. Wear neon in small doses; my favourite is an accessory such as a necklace, a bracelet or two, or a statement shoe such as the Christian Louboutin Pigalle or cap toe (see below)

2. Try a bold neon nail colour; as this will not cost you over $10 to be a part of the trend

3. Try a neon coloured top; I love a silk neon top paired with skinny jeans and a pointed toe pump...tres chic!

Pops of Neon

Seriously...NEED these shoes!

However you choose to wear your neon, whether you bought it this summer and haven't worn it or you are picking it up on sale...don't be afraid to rock it out in your own style or based on my tips above.


Wednesday, 14 August 2013

Uniqlo - New York Shopping

While recently in New York I had amazing shopping success at another new favorite store of mine - Uniqlo. A Newyorker friend of mine calls it 'Japanese GAP on steroids' - well said! The flaghip store on 5th Avenue is HUGE - it is 3 levels and each is a square city block!!! Filled with every item imaginable in every color imaginable and all a great prices!

They are known for their affordable cashmere and puffy jackets made of ultra light down.

Uniqulo - cashmere

The only stores in North America so far are in New York and California but they are growing fast and have online shopping!